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Good Evening
1. in the Decline phase it is said that COMPETITION characteristic is “heavy discounting/price wars.
– my question is: is the competition in decline phase low/medium/high?
2. in the growth phase, technology is described to be “narrowing in the range of technologies applied”. can u please explain this?
thank u
It can vary.
For some products, decline means that competitors desert the market quickly and you are left with no competition. In most cases, I think, firms try to squeeze whatever remaining revenue there is from the market and competition is high.
I have no idea what the second quote is getting at. A growing market can stimulate companies to try to use alternative, hopefully better, technologies. At the end of the growth phase, when the mature phase starts, the weaker technologies usually fall by the wayside and only the best technoligies will survive.
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