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Cost volume profit

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Cost volume profit

  • This topic has 1 reply, 2 voices, and was last updated 10 years ago by John Moffat.
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  • December 7, 2015 at 12:16 am #288333
    rustamrakhmatov27
    Member
    • Topics: 156
    • Replies: 127
    • ☆☆☆

    Sir, could you please comment on that with Explaination:

    TOTAL SALES REVENUE INCREASES WHEN PRICE IS INCREASED PROVIDED THAT MR IS POSITIVE VALUE.

    So we should calculate The quatintity at the level when MR=0, so the cost of making one more is 0 right? If we make one more we incur fixed cost or what?

    Seriously I’m a bit confused sir, waiting thorough comment on that, plssss

    December 7, 2015 at 7:56 am #288382
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54835
    • ☆☆☆☆☆

    This is nothing to do with CVP – it is pricing.

    The marginal revenue is the extra revenue that arises. When MR = 0 then they have reached maximum revenue.

    The fixed cost is not affected.

    You really need to look at the pricing lectures where I draw graphs and explain the significance of the marginal revenue.

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