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B.Decision-making techniques:4. Pricing decisions

Forums › ACCA Forums › ACCA PM Performance Management Forums › B.Decision-making techniques:4. Pricing decisions

  • This topic has 4 replies, 3 voices, and was last updated 9 years ago by Zainab.
Viewing 5 posts - 1 through 5 (of 5 total)
  • Author
    Posts
  • October 15, 2015 at 12:23 pm #276511
    Zainab
    Member
    • Topics: 5
    • Replies: 8
    • ☆

    Difficulty in reaching the answer for the following question:
    The demand curve for a product is expressed by the formula P=24- 0.004Q, where P is the selling price and Q is the quantity demanded per week at that price. At the current sales price of $10 per unit, demand per weekis 3,500 units.

    By how much could the company raise the selling per unit in order to increase total sales revenue per week, before sales revenue per week from the product begins to go into decline?

    A.$2 per unit C.$10 per unit
    B.$4 per unit D.$12 per unit

    October 15, 2015 at 4:12 pm #276540
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54699
    • ☆☆☆☆☆

    I really do suggest that you watch our lectures – they are a complete course for Paper F5 and cover everything you need to be able to pass the exam.

    October 15, 2015 at 4:19 pm #276543
    vapiano91
    Member
    • Topics: 26
    • Replies: 55
    • ☆☆

    Ans A $2P.U

    Solution:

    they are asking for max sales revenue. It is a point where MR=0

    By formula, MR=a-2bQ

    Thus, 0=24-2(0.004)Q
    i.e. 0.008Q=24
    i.e. Q=3000 Units

    Substituting the value in Demand function

    P=24-0.004(3000)
    P=$12

    Difference= $2

    Hope this helps 🙂

    Also, if my answer is wrong please correct me

    October 15, 2015 at 6:05 pm #276557
    Zainab
    Member
    • Topics: 5
    • Replies: 8
    • ☆

    The is great need to watch the lesson.

    October 15, 2015 at 6:07 pm #276558
    Zainab
    Member
    • Topics: 5
    • Replies: 8
    • ☆

    The explanation is helpful as i struggle to find the answer : demand function P=a-bQ which should be MR=a-2bQ.

    Thank you very much.

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    Posts
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