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Sir there is a confusion between Ballast business and value trap business. Please explain both. And the decision is on the basis of Feel and Benefit. What are these?
Hi guddo, Sunita here… I hope I can help you..
Ballast business is quite well understood by parent but need little assistance. Its kind of independent business. They fall under the category of High Feel ( fit between SBU CSFs and parental skills) and Low Benefit(fit between SBU opportunities and parental skills)
Value trap Business provide good opportunities for parenting, but these opportunities do not relate to the SBU Critical Success Factors (CSF). They fall under the category of Low Feel and High Benefit.
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