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Hello, is the rational model and johnson, scholes and whittington model of strategic planning the same thing? if it is not, what is the difference?
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Yes this is the same thing.
It is the same thing.
Both models rely on the principle of setting a goal and putting in place strategies to achieve them, bearing in mind that these strategies should fit in with the org’s strengths and weaknesses while being able to take advantage of any opportunities and mitigate threats.
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