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Urgent help needed for BCG Calculation

This topic has 2 replies, 2 voices, and was last updated 10 years ago by osru.

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December 1, 2013 at 10:15 am #148776
osru
Member
- Topics: 7
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Dear all,
im trying to revise BCG matrix and im looking at question 4 of June 11. Please can someone explain how did they calculate the figures for Growth in sector, Market share and Relative market shares?
Is there any formula’s that i should be using for those calculation?
Any help would be greatly appreciated.
Many Thanks
December 1, 2013 at 10:39 am #148783
Ken Garrett
Keymaster
- Topics: 10
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For example, cafes:
Growth 10 – 11: (3348 – 3072)/3072 = 9%
Growth 11 – 12: (3717 – 3348)/3348 = 11%
Market share = ENT’s share/total market size:
2010 = 34/3348 = 1%
2011 = 41/3717 = 1%
December 1, 2013 at 10:50 am #148788
osru
Member
- Topics: 7
- Replies: 23
Thank you very much for your help Sir.
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