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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › difference between franchise and licensing
Hi,
I got very confuse re the difference between franchise and licensing.
Franchise is franchises pay to use a company’s brand, expertise and support servie
but license is to let other ppl use your brand ?
A license gives someone to use a brand or process in exchange for a royalty. Apart from quality control to protect the brand name, it’s fairly hands off.
A franchise is similar in many ways, but is a closer arrangement. Normally the franschisee pays the franchisor to buy a franchise then the franchisor supplies the franchisee with equipment and raw materials to carry on the business. Payment is, of course, made for supplies. These is also often a royalty based on sales or profit. The franchisor will usually closely stipulate how the franchisee is to carry on the business.
I think you need to read that article again.
I stand by what I said.