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difference between franchise and licensing

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › difference between franchise and licensing

  • This topic has 3 replies, 3 voices, and was last updated 3 years ago by Ken Garrett.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • June 8, 2013 at 11:35 am #130676
    aw0298
    Member
    • Topics: 9
    • Replies: 24
    • ☆

    Hi,

    I got very confuse re the difference between franchise and licensing.

    Franchise is franchises pay to use a company’s brand, expertise and support servie

    but license is to let other ppl use your brand ?

    June 8, 2013 at 4:01 pm #130727
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10597
    • ☆☆☆☆☆

    A license gives someone to use a brand or process in exchange for a royalty. Apart from quality control to protect the brand name, it’s fairly hands off.

    A franchise is similar in many ways, but is a closer arrangement. Normally the franschisee pays the franchisor to buy a franchise then the franchisor supplies the franchisee with equipment and raw materials to carry on the business. Payment is, of course, made for supplies. These is also often a royalty based on sales or profit. The franchisor will usually closely stipulate how the franchisee is to carry on the business.

    January 18, 2022 at 9:17 am #646845
    papar
    Member
    • Topics: 0
    • Replies: 1
    • ☆

    No, you took it wrong. Franchise means when the major branch give you the formula but in licensing it’s no t like that. You can read this article for figuring out about their exact meaning:
    https://legamart.com/articles/franchising-or-licensing-pros-and-cons/

    January 18, 2022 at 5:37 pm #646953
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10597
    • ☆☆☆☆☆

    I think you need to read that article again.

    I stand by what I said.

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    Posts
Viewing 4 posts - 1 through 4 (of 4 total)
  • The topic ‘difference between franchise and licensing’ is closed to new replies.

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