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Sir i was going through the lectures and course notes but couldn’t find the topic “Variances: Sales Variances, Market size and market share” .. This was given as a important topic by KAPLAN. Can you please help me find it
Market share and market share variances are not really standard variances. Kaplan mention them because they were mentionned in one exam. However it was a way of checking that you understood the purpose of variances – we should always analyse them as much as possible given the information available. It does not need learning rules.
We make it clear that the notes are intended as course notes, not as a replacement study text. However they do contain more than enough to pass the exams easily.
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