July 30, 2017 at 1:53 pm
Probably a reasonable match. However as I have said previously, I am not familiar with the detailed operations of every organisation and suitability is something you need to work for yourself after doing a bit of initial research. You can then mention anything that may affect validity of comparisons in the limitations section (I believe that Shangrila are very upmarket/ luxury and although Mandarin is fairly upmarket it is not quite to the extent of ShangrilaAugust 1, 2017 at 7:45 pm
hi, im submitting my rap this coming submission period but im quite unsure of which industry should i take. i chose topic 8 and im thinking of hotels but when i searched on hotels’ annual report for example… holiday inn, i ended up on inter continental hotels group. also, i tried searching for the address hotel’s but also ended up to emaar holding group. my question is.. should i take the holding group’s annual return? is it applicable for the industry? because in the information pack, it says “Operators and managers of hotels, motels, lodges, resorts, spas and campgrounds”.
in addition, if i choose food products, should i just choose a company that produces one product or variety of products?
many thanks for the response 🙂August 2, 2017 at 7:28 am
Please I need help choosing my ratios for my hotel industry . They’re so many & I honestly don’t know where to start . Any guidelines that can assist would be much appreciatedAugust 2, 2017 at 1:31 pm
Could you tell me whether I can do Woolworths South Africa as the food manufacturing company? Woolworths in South Africa is known as a store that sells Clothing but also food. They can be compared to as South Africa’s Marks & Spencer.
So basically think of a Marks and Spencer. Would this still work? Or will it make things too complicated if the store manufactures and sells not only food but also clothing?August 3, 2017 at 7:33 am
Given that soft drinks and fruit juices are not included in Food Products, can PepsiCo or Nestle be selected as companies?August 3, 2017 at 10:30 am
I am interest in Hotel. Is it ok if I select Accor as a main company taking Intercontinental Hotels Group as its competitor?August 3, 2017 at 9:10 pm
Can we compare Interccontinental Hotels Group and Mandarin Oriental International for Topic 8?
Kind regards.August 4, 2017 at 7:34 am
@aynskyfighter – PepsiCo produces some snack foods and so do Nestle. However Nestle is more associated with chocolate and confectionery so is probably best paired with another company producing chocolate and sweets.August 4, 2017 at 7:39 am
@ishika – as I think I explained to someone else, you need to see who the target market is, geographical spread and number of hotels. There is never going to be a perfect match so you explain this in the limitations and when discussing the resultsAugust 4, 2017 at 8:37 am
Still waiting for a reply on my question on Woolworths.August 4, 2017 at 10:32 am
Marks and Specer is a food retailer and although they sell food under their brand name they do not manufacture this. I think Woolworths in S.A. is the same I.e. a food retailer not a manufacturer. Can you find some biscuit or confectionery manufacturers instead?August 4, 2017 at 1:18 pm
Im choosing food industry, can i choose candy company? Like tootsie roll corpAugust 5, 2017 at 10:14 am
Possibly, however as I have pointed out I am not familiar with the operations of every company. You need to look at their markets and products and ensure both they and the comparator manufacture the products (as opposed to just marketing or selling them) and there is sufficient to consider them and match them together as competitors. There is unlikely to be a perfect match so you discuss this in the limitations section and where appropriate in your analysis.August 5, 2017 at 7:25 pm
It is difficult for me to advise particular companies as I am not familiar with a lot of overseas companies and really have few ideas about food manufacturers. Most food manufacturers though would produce more than one product and have several products in their portfolio unless you were looking at a specialist company in something more like the luxury end of the market e.g. in the UK there is Hotel Chocolat who as the name suggests are chocolatiers. However even they are pushing the boundaries of what cocoa can go in, as they produce cocoa flavoured gin (not to my liking! 🙁 ) and even I believe cocoa pasta – again not something that would appeal to me but might to others.August 6, 2017 at 6:07 am
@obianuju -sorry I missed your query but I have been busy in the day job.
Hotel specific ratios will depend to a certain extent on the hotel size whether it is a chain and whether it is in a group. Room occupancy rate is a key one, average stay per guest, average spend per guest stay (or possibly per day/night) , profit per employee. If information is available there might be others as restaurant and bars will be regarded as business units and there might also be other forms of segmentation e.g. conference and events.
Where the hotel is a chain read through the annual report written section to discover what info is available . With a group where hotels are just part of the overall activities it may be harder to make comparisons as some of the detail may be ‘lost’ in total figures but again read through the written reports (CEO /directors reports to shareholders).August 7, 2017 at 4:49 am
The JKH group – John Keells Holding has got 3 hotel subsidiaries namely
Trans Asia Hotels PLC
Asian Hotels & Properties PLC
John Keells Hotels PLC
It’s easy to get the annual reports for the parent company.
There do seem be annual reports for Trans Asia Hotels PLC for atleast 3 years.
There is a brand Cinnamon Hotel which comes under JKH group but I don’t know under which subsidiary.
I searched for a suitable competitor. There was a news article which mentioned that there are few hotel companies fighting for the top 3 slots.
Only 1 is a public company – Aitken Spence.
As discussed earlier, there cant be a perfect comparator and limitations need to be pointed out.
The role of substitutes need to be discussed as well when commenting on business environment.
Hotel- SWOT & PESTEL are good business analysis models, right?
Which ratios are crucial for analysis of hotel trade?
There are 38 PLC Hotels in Sri Lanka. How do we select the appropriate one?
Number of Hotels,
Number of years since incorporation
Detailed annual reports
– might be possible factorsAugust 7, 2017 at 8:57 am
I am not entirely clear what you question is as it mainly comes over as a series of statements!
I have always suggested that SWOT and PESTLE are more appropriate for Topic 8 than Porter’s 5 Forces (and this is even more evident when it comes to looking for a substitute for a hotel!!). SWOT and PESTLE are strategic tools and influence management decisions and impact on results. Good application of these models is vital for a pass and to link the business and financial analyses together. Looking at the CEO and directors’ reports mean that their strategic decisions can be identified and subsequently analysed in the ratio section in terms of whether the financial results show these decisions to have been successful.
I have suggested some potential KPIs in a previous post above.
Note: I am not familiar with this hotel chain and therefore cannot really comment further – my expertise is on putting together a good RAP and not in choosing companies apart from offering general adviceAugust 7, 2017 at 9:44 am
I wanted to ask i will be going for Hotel Industry so i have two options in my mind kindly guide me which one is better:
1. Marriott and its competitor Pearl Continental or
2. Marriott and its competitor SerenaAugust 7, 2017 at 4:59 pm
Statements NOT questions: You got that right. Asking the right questions needs skill.
I’m more or less requiring assurance that I’m going on the right track. So I put a statement and a ‘right?’ at the end, to convey my thought process.
There are 38 Hotel PLC. What factors should we consider when choosing the appropriate one?
There is a particular(attractive) brand of hotel. I know under which parent company it is. But, I don’t know under which of the 3 subsidiaries it’s under. Where can I get the information, that which subsidiary owns the particular brand?
When a group of companies has 3 subsidiaries (all 3 of them Hotel PLC) how do we choose the most appropriate subsidiary?
Is it preferable to take the parent company annual reports or subsidiary?
Will I have to reference the news article (mentioning companies fighting for top 3 slots) when I bring in the comparator Hotel company?
I understand that there are no marks for choosing the company and its comparator but the research and analysis is going to be based on them. If down the line we realize that the company is not suitable, it might be too late to turn back.
(Although deliberation is good, it shouldn’t result in paralysis by analysis.)August 8, 2017 at 9:51 pm
my company has a year end of 31 mar 2017 and publishes their annual reports on 30 september 2017. as per the rules in the information pack, we should use the latest of annual reports until 31 july 2017 publishing date. however as i have said the company i chose is yet to publish their annual report on september although they have available financial statements for the year ended 31 mar 2017 but they are unaudited. should i use the 2016 Annual reports then?
thank you so muchAugust 11, 2017 at 7:04 am
The usual ‘rule of thumb’ for choosing organisations is like for like, that means either at a group level or individual level company level for both (not group for one and company level for the other). Normally companies have to be registered (by definition) and their ownership details can be found by looking at their registration details (significant shareholders / shareholdings information).
Regarding referencing -I have produced a whole article on our homepage explaining this topic called the ‘Open Tuition Ultimate Guide to Referencing your RAP’ -so please read that.
As I have said repeatedly I do not have any particular experience and expertise in the hotel sector so I can’t really help anyone choose a particular hotel or group as their are literally millions of them out there worldwide!August 11, 2017 at 7:10 am
Normally they must be audited so Mar 2016. Just ensure they weren’t out by 31 July 2017 as that is the cut off date. The day after the date auditors sign the accounts is usually taken as the publishing date.August 13, 2017 at 3:54 pm
I’m thinking of choosing General Mills Inc.(main) and Conagra Brands Inc.(comparator), could you kindly confirm if these two are comparable as General mills is more focused on cereals and snacks and Conagra makes canned, frozen,preserved foods and bakery items.
FurqanAugust 17, 2017 at 8:28 am
Probably. I think it is always going to be difficult to find a perfect match within the same country as companies tend to have slightly different products to appeal to a different market as this is easier than competing head-to -head in the same market with another established company. So go for it and bring out the differences in their products and operations in the Limitations section and in your analysis and evaluationAugust 17, 2017 at 4:11 pm
Ok thanks,yes i was facing the same issue as in food producers no one is focusing on a single area and everyone has diversified into a lot of different markets
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