Below are list of models and important key areas in the syllabus.
Ch 1: Strategy
Different models for strategic planning process:
1. Rational Planning model – strategic choice, strategic option, strategy in action
2. johnson & Scholes- 3 levels of strategy —> corporate strategy, business strategy, operational strategy
3. Johnson & Scholes- 3 lenses —> experience, ideas, design.
4. Mintzberg’s emergent strategies
Ch 2: Stakeholders, ethics and culture
Mendelow matrix mapping (to identify stakeholders)
Johnson & Scholes- ethical position of company
Charles Handy – types of culture (power, role, task, people).
Miles & Snow- strategic cultures (defenders, prospectors, analysers, reactors).
Cultural web – whether a particular strategy is acceptable to employees. (CORPPS)
Ch 3: Environment
Johnson & Scholes- key drivers of change (why do things change?) —> (market globalisation, cost globalisation, global competition, economic, environmental, legal).
Pestel- analysis of external environment
Porter’s national diamond- reasons why some companies in a particular countries have competitive advantage than companies from other countries.
Ch 4: Competition and markets
Industry life cycle
Porter’s 5 forces
Ch 5: Strategic capability
Porter’s value chain -appraise internal aspects of org.
porter’s value network – extends the idea of value chain to include customers and suppliers
Product life cycle
TARA framework – dealing with risks
Ch 6: strategic options
Ansoff matrix – used to generate strategic options
BCG matrix (under product development).
Porter’s generic strategy (under market penetration). —> cost leadership, product differentiation, focus group.
Strategic clock – look at price and added value
Ch 7: Strategic choice
Johnson & Scholes- strategic rationale – ways head office can create value in each business they own —> portofolio managers, synergy, parental developers.
Ahsdrige portfolio model —> use BCG matrix instead. (which divisions to keep or get rid of)
Johnson & Scholes- SFA test
Ch 8: Finance
Make or buy
Closure or continuing decisions
Regression, time series analysis
Ch 9: Marketing
Marketing mix (7 Ps)
CSF and KPIs
Ch 10: Business process
Rummler and Brache- Gaps and disconnecting
Harmon’s process- strategy mix
Ch 11- Ebusiness
6 stages of using IT (initiation, contagion, control, intergration, data adminstration, maturity).
Suppy chain: upstream, downstream
6Is for e-marketing
customer life cycle
Ch 12: People in organisation
Organisational structure (fuctional, divisional, matrix)
Mintzberg structural configuration (ideology, strategic apex, middle line etc)
Ch 13: Project management
Project gateways- method to run a project
Wards & Daniels – types of benefits (how benefits can be measured)
tuckman’s stages of formation – stages before starting the project
Belbin’s personality mix- personalities in the group
Ch 14: Change and development
Balogun & Hope Hailey – contextual features for stakeholders to consder before accepting change
Lewin’s force field analysis – forces at work whenever a change is considered
Lewin’s 3 step process- stages necessary for something to change (unfreeze, freeze, refreeze)
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