professional marks

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    Would you get professional marks for expressing opinion?

    eg if a question said analyse the macro environment using PESTEL and there are 4 professional marks. How can I get the 4 professional marks in this case?

    Avatar of gromit
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    If you are asked to analyse using PESTEL then it would be important to state the likely effects of a factor. For example, if interest rates were forecast to increase it might be appropriate to state that this will damage sales because the company is selling capital goods whose purchase can be deferred. If you were writing to a client that opinion/conclusion would be expected.

    It is important to use professional terms and to set any answers out in a professional manner.

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