is it the cost of entry, attractiveness test and better off test can only be used on takeover??can i use it on others such as merger or joint venture?
besides, when the question ask us using key driver of change to analyse the environment. what is the meaning and how to use the 4 drivers to analyse?
Q1: yes you could use it elsewhere
Q2: PESTEL will from time to time produce factors which mean that businesses should change eg, a change in technology could force change.
sir is it niche market same with market segment?
and what is the meaning of dominant logic?
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