This topic contains 0 replies, has 1 voice, and was last updated by 
-
Posts
-
June 13, 2012 at 2:50 pm
-
# Perlmutter topology## Ethnocentric – Home, standardisation
* Ethnocentrism is a home country orientation. the company focuses on its domestic market and then sees exports as secondary to domestic marketing.
## Polycentric – Local, customisation
* With polycentrism, objectives are formulated on the assumption that it is necessary to adapt almost totally the product and the marketing programme on each local environment. thus the various country subsidiaries of a multinational corporation are free to formulate their own objectives and plans.
## Reginontric – Region
## Geocentric – World
* Geocentrism and regiocentrism are syntheses of the two previous orientations. They are based on the assumption that these are both similarities and differences between countries that can be incorporated into regional or world objectives.
You must be logged in to reply to this topic.
