• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Free ACCA & CIMA online courses from OpenTuition

Free ACCA & CIMA online courses from OpenTuition

Free Notes, Lectures, Tests and Forums for ACCA and CIMA exams

  • ACCA
  • CIMA
  • FIA
  • OBU
  • Books
  • Forums
  • Ask AI
  • Search
  • Register
  • Login
  • ACCA Forums
  • Ask ACCA Tutor
  • CIMA Forums
  • Ask CIMA Tutor
  • FIA
  • OBU
  • Buy/Sell Books
  • All Forums
  • Latest Topics

20% off ACCA & CIMA Books

OpenTuition recommends the new interactive BPP books for September 2025 exams.
Get your discount code >>

P3 internationalization, any better definition?

Forums › ACCA Forums › ACCA SBL Strategic Business Leader Forums › P3 internationalization, any better definition?

  • This topic has 0 replies, 1 voice, and was last updated 13 years ago by dazhong0703.
Viewing 1 post (of 1 total)
  • Author
    Posts
  • June 13, 2012 at 2:50 pm #53428
    dazhong0703
    Member
    • Topics: 44
    • Replies: 130
    • ☆☆

    –
    # Perlmutter topology

    ## Ethnocentric – Home, standardisation

    * Ethnocentrism is a home country orientation. the company focuses on its domestic market and then sees exports as secondary to domestic marketing.

    ## Polycentric – Local, customisation

    * With polycentrism, objectives are formulated on the assumption that it is necessary to adapt almost totally the product and the marketing programme on each local environment. thus the various country subsidiaries of a multinational corporation are free to formulate their own objectives and plans.

    ## Reginontric – Region

    ## Geocentric – World

    * Geocentrism and regiocentrism are syntheses of the two previous orientations. They are based on the assumption that these are both similarities and differences between countries that can be incorporated into regional or world objectives.

  • Author
    Posts
Viewing 1 post (of 1 total)
  • You must be logged in to reply to this topic.
Log In

Primary Sidebar

Donate
If you have benefited from our materials, please donate

ACCA News:

ACCA My Exam Performance for non-variant

Applied Skills exams is available NOW

ACCA Options:  “Read the Mind of the Marker” articles

Subscribe to ACCA’s Student Accountant Direct

ACCA CBE 2025 Exams

How was your exam, and what was the exam result?

BT CBE exam was.. | MA CBE exam was..
FA CBE exam was.. | LW CBE exam was..

Donate

If you have benefited from OpenTuition please donate.

PQ Magazine

Latest Comments

  • dkessilfie on FM Chapter 1 Questions – Financial management objectives
  • ahmadhoney on ACCA Advanced Audit and Assurance (AAA) The Audit Report 3: Types of Audit Report
  • Bimasha@123 on Discounted Cash Flow Techniques – ACCA Advanced Performance Management (APM)
  • Ken Garrett on Discounted Cash Flow Techniques – ACCA Advanced Performance Management (APM)
  • Bimasha@123 on Discounted Cash Flow Techniques – ACCA Advanced Performance Management (APM)

Copyright © 2025 · Support · Contact · Advertising · OpenLicense · About · Sitemap · Comments · Log in