The gross profit margin for the year ended 31dec 20×5 was 28%, in comparison with 24% for the preceding year. What is the reason for increase in the gross profit margin during 20×5? 1- distribution cost reduced in 20×5 2-carbon co sold more goods during 20×5 due to successful marketing campaign 3-there was a change in the sales mix during 20×5, with fewer of its low margin goods being sold.
why is the answer 3? 1 is wrong as it is related to operating profit but shouldnt the ans be 2?