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Market size variance

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Market size variance

  • This topic has 1 reply, 2 voices, and was last updated 7 years ago by John Moffat.
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  • January 29, 2018 at 6:30 pm #433872
    mdhashim
    Member
    • Topics: 39
    • Replies: 10
    • ☆

    Leaf limited has had a mixed year .it’s market share has improved by 2 percentage points to 20%but overall market had contracted by 5 % in the same period .the budgeted sales were 504000 units and standard contribution was 12 $per unit .what is the level of actual sales
    Options
    a)two percentage points up to budget at 510080 units
    b)three percentage down overall on budget at 488880
    c)three percentage up on budget at 519120
    4)up by a little over 5.50% to 532000 units
    Kindly explain me the logic of answering thank you

    January 30, 2018 at 8:07 am #433941
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54699
    • ☆☆☆☆☆

    When they did the budget, the expected the market share to be 18% (20% – 2%).

    Since the budgeted on sales of 504,000, they must have expected the market to be 504,000 / 18% = 2,800,000.

    In fact the market contracted by 5%, so the actual market was 95% x 2,800,000 = 2,660,000.

    The actual market share was 20%, and so their actual sales were 20% x 2,660,000 = 532,000.

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