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Price sensitivity

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Price sensitivity

  • This topic has 1 reply, 2 voices, and was last updated 8 years ago by Ken Garrett.
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  • April 4, 2017 at 9:41 am #380064
    abdulbasit16
    Member
    • Topics: 165
    • Replies: 155
    • ☆☆☆

    Sir bpp says people will be more sensitive to changes in the price of food than they are to changes in the price of new cars. This may be for two reasons. Firstly, food is a necessity, whereas a car is a luxury. Secondly, this may be due to the percentage of income spent on such goods.

    Shouldnt it be the opposite? I mean Why would people stop buying food due to a price change. While obv they may do so for a car. In other words shudnt price sensitivity be low for food and high for car ‘considering’ the 2 reasons given for the point in the above para?

    April 4, 2017 at 5:08 pm #380102
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10595
    • ☆☆☆☆☆

    I agree with you. I think food would show higher price sensitivity.

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