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Dear Sir
I could not really understand the difference between Focus cost leadership and cost leadership, and focus differentiation and differentiation could you clarify it with an example.
thank you for helping
Differentiation: for example, providing wide range of up-market holidays using luxurious hotels.
Focus differentiation: for example, providing up-market skiing holidays using luxurious hotels ie focus on the skiing market rather than many types of up-market holiday.
Cost leadership: for example, providing a wide range of low-cost, cheap holidays.
Focus cost leadership: for example, providing lose cost cheap holidays in just one country ie focus on just one destination.
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