December 2010 #2 Part A

Hello…

Are these answers correct? I find them totally different from the examiner’s.

Drivers for e-business at TMP:
– Increased costs to make physical copies of books since paper is more expensive due to the shortage of timer.
– the emergence of online book sellers have also forced TMP to adopt e-business
– Lost sales due to the closure of a journal which advertised their books and contributed 30% towards their revenue

Barriers to e-business at TMP:
– young marketing graduate may not have all the experience in designing and maintaining the website
– non-approval from the board of directors to further develop the website and as such cannot be further improved
– the website may compete with established supply chains (relationship with them)

Thanks!