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ST= use strengths to avoid weakness, so this is to use the core competences to try and avoid the internal weaknesses. i.e if the company was a very successful reatiler and successful brand, with good production systems and lets say there weakness is high labour costs. we can reduce labour costs with efficent machinery and reduce the number of manpower?
WT= options to minimize weakness and avoid threats.
i find it very difficult to pick out things from the case study. Im referring to dec 2012 paper q1.see for strategic choice, does that mean the growth of the company?
Its more normal to use SWOT as follows:
Strength: use this to make use of an opportunity or the fight a threat.
Weakness: avoid relying on this to exploit an opportunity. If there is a threat targeting where a company is weak, then this can be difficult to fight.
Strengths and weaknesses are internal and will normally relate to resources and competences. See the ‘M’ words.
Opportunities and threats are external and will normally refer to PESTEL and 5 forces.
I’m afraid you just have to read the scenarios and think about why the examiner might have told you something: nothing is said accidentally. A SWOT isn’t needed for Q1 Dec 2012.
Strategic choice will normally imply a strategy that will enable the organise to survive and thrive.
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