Dear tutor, Which type of benchmarking should I follow from these- Type 1: *Internal *Industry *Activity *Generic Type 2: *Historical *Industry *Best-in-class will you please make me clarify what is Generic benchmarking?
The source where I got it says nothing about it. Thanks for reminding me about Google! Google says, Generic benchmarking is, Method of comparing the performance and processes of organizations in unrelated industries.