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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Benefit of E-marketing:
One of the benefit is the ability to track and measure results, marketing by email or banner ads. makes it easier to establish how effective your campaign has been.
Can you explain in details about how to measure the results by email or banner ads. Specifically what is banner ads?
Thanks,
Qin
You can track whether an email has been opened. You can track if someone replies and perhaps if the email caused an order to be placed.. All of that will give some information.
A banner ad is a typically rectangular advertisement placed on a web site either above, below or on the sides of the Web site’s main content. It is linked to the advertiser’s own Web site. You see lots of them on the OT site.
yeah, thanks 🙂