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CIMA E3 Flashcards

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Learn or revise key terms and concepts for your CIMA E3 Strategic Management exam using OpenTuition interactive CIMA E3 Flashcards.

There are over 50 CIMA E3 Strategic Management flashcards available

Question
What is corporate governance?
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Answer

Corporate governance is a system by which companies are directed and controlled.

 

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Question
What is corporate social responsibility?
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Answer

‘The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’.

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Question
What are the four ethical stances?
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Answer
  • Short-term shareholder interest
  • Long-term shareholder interest
  • Multiple shareholder obligations
  • Shaper of society
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Question
What is the ‘internet of things’?
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Answer

This s the concept that many different devices such as room thermometers and motion sensors are connected to the internet and, potentially can then ‘talk’ to each other. Eg tracking the movement of individual components and products through production.

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What is artificial intelligence?
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Answer

Artificial intelligence (AI) is a general term that uses to a number of technologies to make machines ‘smart’. It can use techniques such as machine learning, image recognition, speech recognition and deep learning, which uses networks capable of learning unsupervised from data that is unstructured.

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Question
What is additive manufacturing?
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Answer

Additive manufacturing (or 3-D printing) involves adding material layer by layer to gradually built up the required shape of a component. Good for prototypes, complex shapes and short production runs.

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Question
What are a DSS and an EIS?
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Answer

DSS = decision support system. Eg a financial model on a spreadsheet.

EIS = Used by top management to help with decision-making. Characteristics include access to external information and a flexible interface.

 

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Question
What is blockchain technology?
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Answer

Blockchain technology allows data to be added to a set of records, but once added it cannot be changed without detection. In blockchain technology information is held simultaneously in many computers and the copies of the information are continually compared and validated. This is known as a distributed ledger and means that the blockchain is secure from attack. If one computer is damaged, there are many copies still left on the network.

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Question
What are the four Vs of big data?
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Answer
  • Velocity
  • Variety
  • Volume
  • Veracity (added later)
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Question
What is an extranet?
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Answer

Extranet = an intranet which can also access external data and other intranets.

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Question
What is  intranet?
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Answer

Intranet = internal internet which access and presents data through a browser such as Chrome or Internet Explorer

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Question
Cloud technology primarily uses data and programs stored locally.
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Answer

False: cloud-based systems store data and programs remotely

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Question
Describe a LAN and a WAN
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Answer

Local area networks (LANs): operate over a restricted area such as an office, hospital or university campus. There is usually a special machine called a file server where shared information is held and there might be a print server which allows a printer to be shared between many users.

Wide area networks (WANs): operate over national and international distances, linking users in different cities and countries. They rely on public networks to transmit information from one local area network to another.

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Question
What are CAD and CAM
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Answer

Computer aided design and computer aided manufacturing

 

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Question
What are five change styles?
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Answer
  • Education and communication
  • Collaboration and participation
  • Intervention
  • Direction
  • Coercion or edict
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Question
What is Lewin’s force field analysis?
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Answer

Forces for change are resisted by opposing forces. Rather than go ‘head-to-head’ aim to reduce the resisting forces.

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Question
What are the titles of the two groups of variables in the Balogun and Hope Hailey model for change?
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Answer

The context of change (time, power, diversity, scope, capability, capacity, readiness, preservation)

 

Design choices (change path, change start point, change style, change interventions, change roles)

 

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Question
What labels are missing from the two blank quadrants below?
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Answer

 

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Question
What are the 7Ss of the McKinsey 7S model?
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Answer
  • Strategy
  • Structure
  • Systems
  • Style
  • Staff
  • Skills
  • Shared values
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Question
How did Handy classify cultures?
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Answer
  • Power
  • Role
  • Task
  • Person
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Question
What are the elements of the cultural web?
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Answer
  • Organisational assumptions/paradigm
  • Symbols and titles
  • Power relations
  • Organisational structure
  • Control systems
  • Rituals and routines
  • Myths and stories
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Question
In any change process or project what are the four types of feasibility that should be considered?
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Answer
  • Cost v benefits
  • Technical feasibility
  • Operational feasibility
  • Social acceptability feasibility

 

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Question
What four elements need to be considered under the POPIT model of business change?
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Answer
  • People
  • Organisation
  • Processes
  • Information technology
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Question
What are the three types of real option and give an example of each?
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Answer

Option to delay. Eg take a purchase option on a piece of land so that it can be bought in the future if the market looks good.

Option to follow on. Eg option to extend a lease or distribution agreement.

Option to abandon. Eg a break-clause in a lease

 

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Question
What is scenario planning?
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Answer

Scenario planning is “building plausible views about how the business environment of an organisation might develop in the future….based on sets of key drivers about which there is a high degree of uncertainty”.

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Question
What are the four components of a time series and which two are normally estimated in time series analysis?
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Answer
  • The trend – an underlying increase/decrease. Estimated
  • Seasonal variations – regular variations with a cycle length of less than a year. Estimated
  • Cyclical variations – regular variations with a cycle length of more than a year.
  • Random variations – irregular and unpredictable.

 

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Question
What value must be calculated to test the strength of the relationship between two variables?
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Answer

 

r, the coefficient of correlation or

r2, the coefficient of determination.

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Question
What do each of the characters represent?
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Answer

 

  • y = total cost
  • x = volume
  • a = variable cost per unit
  • b = fixed costs
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Question
What is ‘game theory’?
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Answer

Game theory uses number of players each of who can make their own specific choices in relation to a well-defined scenario. Choices made by one player affect the rewards received by the other players; the other players know this and will act accordingly. Therefore, when making a decision or choosing a strategy firms must take into account the potential choices and payoffs of others and vice versa.

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Question
What is the ‘Delphi technique’?
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Answer

The Delphi Technique is an iterative technique to predict future events in which experts give their opinions, which are then summarised and fed back to the same experts who are encouraged to look critically at the outcomes and, where necessary, modify their opinions. The experts answer questionnaires in two or more rounds.

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Question
What are the four elements of Kaplan and Norton’s balanced scorecard?
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Answer
  • Financial perspective: this is the reward of success.
  • Customer perspective: the immediate cause of financial success is a happy customer base.
  • Internal business perspective: customers are happy when an organisation does well what it purports to do.
  • Innovation and learning perspective: this perspective supports and sustains all the other perspectives.
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Question
Apart from organic growth, what are four ways in which an organisation can expand?
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Answer

Any four of:

  • Takeover/merger
  • Joint venture
  • Licensing
  • Franchising
  • Strategic alliance
  • Strategic networks
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Question
What headings should go into the blank boxes?
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Answer

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Question
What are the two axes on a Boston Consulting Group matrix?
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Answer
  • Market growth rate
  • Relative market share
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Question
What are backward and forward integration?
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Answer

Backward integration = taking over (or establishing) a supplier

Forward integration = taking over (or establishing) a distribution or sales operation.

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Question
What are the three headings under which a strategy can be evaluated?
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Answer
  • Suitability
  • Acceptability
  • Feasibility
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Question
What are the four options for increasing profits if a company stays with current products and current markets?
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Answer
  • Withdrawal
  • Consolidation
  • Penetration
  • Efficiency gains/cost savings
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Question
In Ansoff’s Matrix, what is a company doing if it goes for new products and new markets simultaneously?
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Answer

It is diversifying, either related or unrelated.

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Question
What are the descriptions three columns in terms of generic strategies or failure to achieve one?
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Answer

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Question
What are the three generic strategies?
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Answer
  • Cost leadership
  • Differentiation
  • Focus
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Question
What is ‘hyperpersonalisation’?
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Answer

By recording web-site visits, each customer’s experience of the web-site and the company’s sales offers can be very precisely to their interests and buying habits.

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Question
In the customer portfolio analysis cycle, what is Step 3
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Answer

Build the strategy needed to move from the current to ideal portfolio

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Question
What is customer profitability analysis?
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Answer

The identification of the profits made from each customer or class of customer. Profitable customers should be looked after carefully. Unprofitable ones should be discarded, persuaded to change their buying habits or have the prices charged to them raised.

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Question
What are the three aims of customer relationship management?
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Answer

 

  • Customer acquisition
  • Customer retention
  • Customer extension
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Question
What are three types of benchmark?
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Answer
  • Internal
  • Industry
  • Best-in-class
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Question
What are the four ways in which KPIs can be classified?
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Answer
  • Internal
  • External
  • Monitoring
  • Building
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Question
What is a KPI?
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Answer

KPI = key performance indicator.

KPIs measure the extent to which CSFs are being achieved

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Question
What is a CSF?
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Answer

CSF = critical success factor:

  • Where an organisation must perform well if it is to succeed.
  • ‘Those product features that are particularly valued by a group of customers, and, therefore, where the organisation must excel to outperform the competition.
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Question
What is meant by SMART target or objective setting?
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Answer
  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-limited
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Question
In SWOT analysis, which elements are internal and which external?
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Answer
  • Internal: strengths, weaknesses
  • External: opportunities, threats.
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Question
What is the difference between push and pull models of supply chains?
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Answer

Push: make goods for inventory usually according to historical demand.

Pull: make goods to order. Sales orders pull production through the manufacturing process.

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Question
What are the support (or secondary) activities of Porter’s value chain?
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Answer
  • Firm infrastructure
  • Technology development
  • Human resource management
  • Procurement
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Question
What are the primary activities of Porter’s value chain?
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Answer
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
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Question
Which two labels are missing in the product life cycle diagram, below?
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Answer


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Question
What is the difference between resource-based and position-based strategies?
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Answer

Position-based = an organisation should adapt its position to suit each environment it finds itself in.

Resource-based = a realisation that an organisation’s resources and competences are often extremely valuable and they were the source of the organisation’s success. Therefore, organisations should not stray too far from their resources and competences but should try to use them in other ways if the environment changes.

 

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Question
What are threshold and additional capabilities?
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Answer

Threshold capabilities are the minimum capabilities needed for the organisation to exist at all so that the company just survives. Additional capabilities are then the extra capabilities which give the organisation competitive advantage ie it has strategic capability.

 

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Question
Capabilities are made up of which two items?
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Answer

Resources and competences

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Question
What are resources and competences?
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Answer

Resources = things the company y has, like factories, patents, skilled people.

Competences = how the resources are used.

 

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Question
What is the 4Cs mnemonic to the processes of competitor analysis?
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Answer

• Collecting information
• Converting the information to intelligence
• Communicating the intelligence to those who need it
• Countering adverse competitor moves

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Question
What are the two missing labels on diagram below (Porter’s approach to competitor analysis)?
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Answer

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Question
Kotler identified four types of competitor. What are these?
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Answer
  • Brand competitors: Organisations which offer similar products to the same customers and which have a similar size and structure.
  • Industry competitors: Suppliers who produce similar goods but who are not necessarily the same size or structure.
  • Form competitors: Competitors who compete for the same needs, although they are technically quite different.
  • Generic competitors: Competitors who compete for the same income.

 

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Question
What do the following statements define?
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Answer

Competitor analysis

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Question
What are the five elements of the Porter five forces model?
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Answer
  • Rivalry/competition
  • Suppliers
  • Buyers/customers
  • Substitutes
  • Potential entrants
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Question
What does the Porter’s 5 Forces model attempt to analyse?
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Answer

The 5 forces model looks at industry attractiveness ie how easy a business will find it to make reasonable profits

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Question
What are the four elements of Porter’s diamond?
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Answer
  • Factor conditions (basic and advanced)
  • Firm strategy structure and rivalry
  • Demand conditions
  • Related and supporting industries
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Question
What does Porter’s diamond attempt to explain?
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Answer

 

Porter’s diamond puts forward and explanation as to why certain countries excel at certain activities eg Germany has an excellent reputation for car production.

 

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Question
What is LoNGPEST?
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Answer

 

The application of a PEST(EL) analysis at the local, national and global levels.

 

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Question
What is industry convergence?
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Answer

 

Industry convergence is when industries, which had historically been separate, come together so that more diverse others products or services are offered by the same supplier. Examples can be airlines which now offer car hire, hotels, and insurance.

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Question
What is PESTEL?
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Answer

 

A list of potential environmental influences: political, economic, social, technological, environmental/ecological, legal.

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Question
 What are the four categories of drivers for change?
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Answer
  • Institutional and systemic eg Globalisation, geopolitics, regulations
  • Social eg demography
  • Market eg consumer empowerment
  • Technology eg digital technology and automation
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Question
What are the two missing labels missing in the diagram below?
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Answer

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Question
What are the two axes of Mendelow’s matrix?
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Answer

Interest and power

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Question
What are the three classifications of stakeholders?
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Answer
  • Internal
  • External
  • Connected
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Question
What are the three suggested components of a mission statement?
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Answer
  • Purpose
  • Vision
  • Values
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Question
What is an organisation’s mission?
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Answer

An organisation’s mission is what it perceives its purpose to be.

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Question
What are three potential disadvantages of strategic planning?
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Answer
  • Paralysis by analysis
  • Lack of flexibility and a reluctance to adapt the plan to circumstances
  • Excessive costs in time and money
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Question
What are four potential advantages of strategic planning?
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Answer
  • Establishes long-term objectives
  • Better coordination
  • Better focus on long-term change and lengthy projects
  • A pro-active approach
  • Implies looking ahead

 

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Question
What is logical incrementalism?
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Answer

The idea that strategy should consist of small extensions of past policies.

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Question
Is the following true or false? Once a strategic plan has been carefully devised it should be strictly followed.
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Answer

False.

No long-term plan is going to be correct and events will intervene.

The plan must remain flexible.

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Question
What is an ‘emergent strategy’?
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Answer

These were not part of the original plan and become apparent as time passes and new opportunities or threats have to be dealt with.

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Question
The rational model of strategic planning divides the process into three stages
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Answer

 

Position, choice, action

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