[13:16:58] ysbq: ---------------------------------------- SESSION 16 --------------------------------------------- [13:17:18] ysbq: DEC-2008 Question 1 NAtional Museum [13:17:34] ysbq: Reading Time 20 min [13:39:50] ysbq: Guys are to done with Reading the question [13:39:58] lotte77: yes [13:40:19] ysbq: {lotte77} how do u find the requiremens [13:40:34] ratna1238: am done too [13:40:36] lotte77: straightforward [13:43:13] ysbq: {ratna1238} {lotte77} lets wait for savvy [13:43:33] lotte77: {ysbq} ok :) [13:44:18] ysbq: {lotte77} {ratna1238} guys what u think abt the part c. [13:44:49] ratna1238: i donno wot to think. I am still struggling with part a [13:44:55] ratna1238: the q is easy [13:45:02] ratna1238: the answer is another thing [13:45:50] ysbq: u know when i compare my answers with examiner , i get this feeling that i am way down on scale [13:46:34] ysbq: by the way have u guys seen the vedio link that i mentioned on forum for P3 paper attempting by kaplan [13:48:49] ysbq: Lets start Part a. [13:48:59] lotte77: {ysbq} in part c I would define the lenses in the NM context and the consequences of relying to much on experience and not taking into consideration the other lenses as design and ideas [13:49:16] lotte77: *too much [13:50:09] savvy2012: {ysbq} no havent seen yet [13:51:05] ysbq: Analyse the macro economic environment by using Pestel [13:51:10] ysbq: Political? [13:51:47] ratna1238: It is a National Museum which is wholly controlled by the gov [13:52:05] savvy2012: 90% funded by government [13:52:06] lotte77: NM is 90% funded by direct grants from government [13:52:16] ratna1238: yeah that as well [13:52:32] lotte77: two trustees out of eight have been appointed by the government [13:52:34] savvy2012: and is based on number of factors including number of heritage collections [13:52:55] ratna1238: The funding depends on who is in charge in the political parties elected [13:53:16] ysbq: so the government control is not substantial but its funding is high volume [13:53:39] ratna1238: i suppose u r right [13:53:55] lotte77: The division of money between departments is heavily influenced by the Heritage Collections [13:54:03] savvy2012: yes so we have to keep museums heritage collection well so that we keep receiving funding [13:54:25] ysbq: currently the important factor to note is that the stance of supporting the museum is changing as they want it to be self sufficient , the new governemnt [13:54:59] savvy2012: yeah [13:55:17] savvy2012: and also threatening to appoint all government trustees [13:55:38] ysbq: yeah after the resignation of Director General [13:56:20] ysbq: what else can we add here [13:56:58] savvy2012: government also demands strategy document to be prepared about how they going to meet objectives [13:57:15] ysbq: {savvy2012} the 5 year phase out plan [13:57:18] lotte77: the grants will be funded based on achieving specified targets which requires a strategy document and it implies to manage stategic change [13:57:46] savvy2012: and even government opposition agees with governemnt that funding should be cut, so even they cant influence government, so government has very high poower [13:58:37] ysbq: {lotte77} yeah we can link it to by saying that the culture needs to changed from power culture to work culture, since targets are set for achievement [13:58:58] ysbq: {lotte77} of we will use this point in part b. [13:59:12] lotte77: {ysbq} ok [13:59:14] ysbq: ok lets move on to Economic Factors ? [13:59:21] lotte77: yes [13:59:32] ysbq: the answer is in first para [14:00:50] savvy2012: it used to be a rich area but now its poorer [14:00:57] ysbq: the area surrounding the museum has turned into low income and high crime rate , this could be because of deteriorating economic factors [14:01:00] ratna1238: I think there is a lot of inter related topic between Political and Economic [14:01:16] ysbq: which has led to fall in disposal income [14:01:43] lotte77: the funding is stable but it is not linked to any performance indicators. [14:01:57] ysbq: definetly we can link this to fall in number of visitor in figure 3 [14:02:01] ysbq: {lotte77} yeah [14:02:11] ratna1238: Economically for the museum they need to rely on less grant from the gov. As the new gov will only give 40% by the end of Year 5 contribution instead of 90% [14:02:47] savvy2012: and the fact that government tries to cut funding suggests that government is not that cash reach and is looking to spend funds on more essential life areas some as help to those in financial need [14:02:48] ratna1238: I would put the crime areas as the Environment, I think [14:03:12] savvy2012: or social [14:03:46] ysbq: well they have linked the both under socio-economic [14:04:33] ratna1238: it doesnt really show how the economic of the country is doing [14:04:39] ratna1238: if they r having recession or not [14:04:45] ratna1238: to affect the NM [14:05:08] ratna1238: but the reduce rate of visitors could be affected by the crime on TV [14:05:25] ratna1238: bad publicity n the areas that is surrounding the museum [14:05:29] ysbq: {ratna1238} yeah but u can just add an info with co-relate to pertaining facts as to society [14:05:34] ratna1238: I wouldn´t go there if i got such report [14:06:06] ysbq: ok Lets disucss the Social factor? [14:06:09] lotte77: the entrance fee is nominal, there is no cost base and cost versus benefits analysis [14:08:24] savvy2012: alterations of building have been criticised by those who understand art of buildings so this could cause reduced revenue [14:08:43] ratna1238: the gov is commited to increading meuseum attendance by lower socio economic classes n younger ppl so that they r more awer of their heritage... so they got the support from the gov [14:08:58] ratna1238: {savvy2012} i like ur point [14:09:05] ysbq: {savvy2012} yeah very targetted point this shows that the people know abt the value of heritage [14:09:13] savvy2012: bad area which means local people are unlikely to visit museum and it also puts off other people from coming into area [14:09:24] lotte77: the socio-economic structure of the area has radically changed [14:09:42] ratna1238: according to the visitors number 2004 - 2007 the elderly has increased [14:09:49] ratna1238: but the younger ppl have reduced [14:10:21] savvy2012: {ratna1238} yes and to get more funding from government in future museum needs to encourage young people more [14:10:25] ratna1238: which prop shows that the younger generations are not so interested anymore [14:10:59] ratna1238: yeah... I am trying to show that socially the yonger ppl r not interested as much [14:11:33] savvy2012: and also disabled... so theres a conflict ..if they alter building for disabled they please government and also health and safety laws but those who undertsand heritage are not happy , but if they dont do it then they might have penalties and also could be criticised for not having disabled peopl [14:11:37] savvy2012: access [14:11:38] lotte77: there is no price differentiation in entrance fees and young generations do react by not visiting the museum [14:12:41] ysbq: {lotte77} these are not factors related to macro environemt [14:12:54] ysbq: {lotte77} they are all internal factors [14:12:59] lotte77: ok [14:13:27] ysbq: so try avoid writing stuff that would not reward u marks [14:13:44] lotte77: you're right [14:13:52] ysbq: :) [14:14:02] ysbq: ok lets move on to technology [14:14:10] ysbq: no mention in the case [14:15:01] ysbq: any suggestions [14:15:16] ratna1238: they need to go on e-commerce [14:15:23] ratna1238: based on the gov req for funding [14:15:45] ysbq: yeah see the figure 4 and u will find a new DG of Itech [14:16:18] ysbq: but how will be relate it with macro ecomic factor [14:16:31] ysbq: be-we [14:16:35] ratna1238: that is the proposed orgi structure by the new director of whom resigned [14:17:04] savvy2012: TV and media? [14:17:11] ratna1238: I think it shows that the NM has not gone online or made it accessible to the public via internet [14:17:29] savvy2012: make it easy for whose groups who are not happy to reduce reputation of museum [14:17:34] savvy2012: and other way around [14:17:59] ratna1238: with the current technology demand where everybody uses internet, it seems to be another new section that NM has to update [14:18:05] savvy2012: Facebook support :) [14:18:08] ratna1238: make it more accessible for other ppl [14:18:12] ratna1238: {savvy2012} ahem [14:18:15] ratna1238: :) [14:19:24] ysbq: read the governement change para 5 line, this shows governemnt commitment for intro. tech, so we can say here that the country has got good infrastructure with regards to ICT [14:19:37] ysbq: information communicaition technology [14:19:42] savvy2012: yeah [14:19:59] savvy2012: thats what Ratna said..almost [14:20:32] ysbq: {savvy2012} yeah so there is pressure on NM to introduce technolgy [14:20:41] savvy2012: their funding will be linked to electronic commerce as well as to other objectives [14:20:51] ysbq: ok lets move to ecological factors [14:21:30] ysbq: no mention i guess [14:22:02] ysbq: lets move on to legal factors [14:22:04] ratna1238: it is very hard to think about ecological [14:22:11] ratna1238: recycling? [14:22:20] ratna1238: energy safe in the building? [14:22:40] ratna1238: considering it is an old building which means it needs renovation here and there [14:22:47] savvy2012: yeah [14:23:07] savvy2012: and it could be not environmentally friendly and could cause higher rates for museum [14:23:25] ratna1238: has it got good heating system? [14:23:37] ratna1238: insulated roof n walls n windows? [14:24:03] ysbq: u mean to say that they should use sustainable energy resources [14:24:10] ysbq: like solar power [14:24:23] savvy2012: just trying to think of threats which might come from externally [14:24:33] lotte77: the building is old and might be a waste of energy. only 10% of museum is open for public [14:24:48] ratna1238: maybe, or just consider all sorts of insulation so no heating goes off n require a lot of electricity heat the building up [14:24:49] savvy2012: like higher rates could be imposed, or could be criticised for not being environment friendly [14:24:57] savvy2012: but its all guesses as no mention in scenario [14:25:03] ratna1238: maybe have skylight on the roof so they dont need lights [14:25:31] ysbq: {savvy2012} {ratna1238} yeah so we are not gonna waste time on this to score no marks [14:25:38] savvy2012: yeah [14:25:43] ratna1238: ok [14:25:50] ysbq: ok legal factors? [14:25:53] ratna1238: ok [14:27:04] ratna1238: Leggally NM needs to meet a lot of reqs from the gov like the access for the disability etc [14:27:06] ysbq: its is a not for profit organisations so we could add they they might be exempt from taxes, just a wild guess [14:27:39] ysbq: {ratna1238} yeah they need to follow the rules and regulations for disability services [14:27:48] ratna1238: Gov has a lot of control over what needs to get done in the museum [14:28:33] ratna1238: there is even an angry response that the gov can change the copmostion of the board to be appointed by the gov directly [14:28:59] lotte77: they need to follow the health legislation if they want to make a restaurant for visitors [14:29:22] ratna1238: {lotte77} i like that point [14:29:45] ysbq: {lotte77} yeah very well [14:30:50] ysbq: this sums up part a. [14:31:22] ratna1238: shall we read the answer now? [14:31:25] ysbq: lets move to part b. [14:31:40] ysbq: read the answers after the session [14:31:46] lotte77: ok [14:32:06] ratna1238: ok [14:32:31] ratna1238: The Director General did not consult the change with the directly related people [14:32:40] ratna1238: hence the outburst by the employees [14:33:39] ratna1238: considering it is a Nationa Museum which is not a commercial orgi, the director is converting it to a more commericial museum [14:33:43] ysbq: well there was lack of commuication , inclusion in policy making and definitely a lack of transformational leadership to create motivation for change of culture [14:34:23] ysbq: lack of educattion and training to create the buy-in reqired in the staff [14:34:57] ratna1238: he also change the way things to be displayed like only 10% of meseum collections is open to public, the rest is in the storgae [14:35:27] oyeniyi: good day all [14:35:45] ratna1238: he is change the culture too drastically from a cultural meseum to a money making museum [14:35:49] ratna1238: too shocking [14:35:57] lotte77: the change proposal from up to down, the structure was complicated with many heads who are reluctant to reducing dramatically the costs [14:36:07] savvy2012: Director general comes from purely commercial backgroud, supermarket chain, so he doesn't understand culture of museum and that a lot of people who run it believe in national heritage rather than profitability and popularity [14:36:12] ysbq: the culture is too much of a power culture and needs to be changed to work culture to gets some results , so the new DG must have to educate the existing management [14:37:14] savvy2012: {oyeniyi} hi, dec 08 Q1 [14:38:09] ysbq: what else can we add here [14:39:14] savvy2012: they used to have a structure split by direction of art but now its just purely commercial structure [14:39:28] oyeniyi: I dont know if we had talk about change in structure [14:40:14] oyeniyi: that is where -Savvy 2012 is going [14:40:16] savvy2012: all heads of arts seem to lose any power under new structure which would make all culture slip and lose character of museum [14:41:05] savvy2012: this will demotivate employees as well as heads of departments as they wont be being museum achieving what it was meant to achieve since it was created [14:41:45] ysbq: they need to have goal congruence, since the new DG has based the budget allocation on number of visitors while the current DG of art wants that to be done on the basis of heritage items [14:42:08] savvy2012: yeah [14:43:07] savvy2012: he also removed head of sections dining room and personal assistants, this change of lifestyle could significantly affect the "spirit" within head of sections level and as a consequence lower down [14:43:26] ysbq: {savvy2012} yeah that is a real blow i guess :) [14:44:00] ysbq: what else can be add here [14:44:36] savvy2012: also introducing support staf pool is likely to affect culture a lot too as support staff just come and go and have no connection with museum, [14:44:59] ysbq: ok [14:45:32] ysbq: what was the ex-grocer comment in the case [14:45:40] savvy2012: it will make the rest of people who work there feel like its just another "job" whilst before they could have been enjoyed working there because of the way museum is run [14:47:19] savvy2012: anonimous comment probably reflect the way majority feel [14:47:39] ysbq: {savvy2012} the musuem staff feels that he is an alien [14:47:54] savvy2012: that this director is running this museum as if it was just some machine without any relation to art [14:48:29] ysbq: so he needs to create this positive image for introducing the change by continuosly listeniing to staff concerns [14:49:05] savvy2012: yeah to make staff "part of it" [14:49:24] ysbq: {savvy2012} to make staff the part of big family... [14:49:40] savvy2012: this part is for 20 marks! [14:49:45] ysbq: ok i guess that is enough for this part. [14:49:52] savvy2012: whats cultural web model is about? [14:50:36] savvy2012: its ok, i will read in notes lol [14:51:17] oyeniyi: are we to discuss the WEB? [14:51:31] savvy2012: dont know.. i was just wondering [14:52:02] savvy2012: which part of syllabus does "strategic lenses" come from? [14:52:09] ratna1238: i think here we need to understand the culture of the previous director [14:52:20] ratna1238: n the new director is changing it completely [14:53:07] oyeniyi: strategic lense is from section 1 [14:53:10] ysbq: {ratna1238} yeah [14:53:40] lotte77: {savvy2012} Business Strategy, Chapter 1 [14:53:51] ysbq: Part c. Strategic lenses [14:54:14] savvy2012: oh ok found it :D.. we will get there eventually :) [14:54:25] ysbq: lets see startegy by design [14:54:39] ysbq: first can any one define for me ... [14:54:49] ysbq: what is Strategy by DEsign [14:56:26] lotte77: Strategy as desing is a rational process which defines clear objectives and it is the management responsibility to define this strategy. [14:57:11] ysbq: {lotte77} so in relation to this case they are clearly defined [14:57:22] lotte77: it is based on monitoring and controlling [14:57:34] savvy2012: yeah because strategy is driven from the top [14:57:48] ysbq: {lotte77} ok so how can we relate it to the case [14:58:12] savvy2012: in the case strategy is being imposed bby DG, forsed [14:58:25] ysbq: ok [14:58:30] ratna1238: JSW says... we can develop strategies in 3 diff way [14:58:42] ratna1238: as experience is based on the old strategy [14:59:10] ratna1238: as ideas they do not use the old strategy.. by brain storm etc... i think [14:59:21] lotte77: NM is not open to a strategy as design in my opinion they are relying too much on experience and habits [14:59:49] ysbq: {lotte77} yeah i agree since they donot have a rational planning model [14:59:58] ysbq: in place [15:00:13] ratna1238: NM seems to be suing the strategy by experience [15:00:44] ratna1238: but due to the change of the gov requirements, they need to change the strategy n culture to meet the current req [15:00:56] ysbq: ok now lets get to strategy by experience, can someone define for me [15:01:04] maiko1: hi guys which qn are discussing just signed in [15:01:21] ysbq: {maiko1} DEC-08 question 1 [15:01:26] ysbq: part c. [15:01:28] maiko1: cheers [15:01:52] ratna1238: when we do strategy by experience.. we develop the strategy by looking as what we have done in the past [15:02:01] ratna1238: implement it as we know it works [15:02:03] ratna1238: i think [15:03:03] lotte77: strategy as experience is based on company's experiences and habits in past and it is focused more on satisficing than optimising the process within a company [15:03:07] oyeniyi: yes that is experience, the way that worked in the past [15:03:32] ysbq: and what is strategy by ideas [15:03:48] oyeniyi: building strategy arround past positve events [15:04:09] ratna1238: this is when the people envolve in developing the strategies forget everything they have done in the past [15:04:13] ratna1238: brain storm [15:04:19] ratna1238: develop new ideas [15:04:22] lotte77: it is about innovation, challenges and new experiments [15:04:33] ratna1238: then use it as their strategies [15:04:43] ratna1238: it seems to be the one being used in NM [15:04:54] ratna1238: the strategy is completely different from the one in the past [15:05:11] lotte77: it relies more on principles than on procedures [15:05:13] savvy2012: here i think they have design strategy [15:05:15] ratna1238: it can be quite a cultural shock for ppl in the orgi [15:05:21] ysbq: ok for the case we can see that the strategy is based on experience , as we have budget allocation based on passed years adjustment by inflation in NM case [15:06:00] ratna1238: strategy as Design is when they look into the Outside world.... then look inside the orgi... then develop the Implementation [15:06:04] ratna1238: i donno... not sure [15:06:23] ysbq: ohh i am sorry it is strategy by design [15:06:41] savvy2012: yes experience strategy is what they are used to but not necesarily whats best for futre [15:06:50] ysbq: {savvy2012} {ratna1238} u are rite [15:06:55] lotte77: I do not see any innovation in new Director proposal, I think it is about strategy as design. The scope of the museum will be the same, it is about the change in funding and implementing efficiency [15:07:13] savvy2012: because their results are already declining and if things move the same way they will lose funding of government and might lose their jobs completely.. [15:07:38] savvy2012: even tho they dont like it museum might need to have some drastic actions [15:07:41] savvy2012: to save it [15:08:30] savvy2012: but maybe it would work better if they changes to ideas strategy, as it would encourage new ideas but still keep staff and stakeholders happy [15:09:29] ratna1238: i thnk it it was communicated very welll to all the internal stakeholders [15:09:37] ratna1238: they may get a lot of applause n welcome [15:09:53] ratna1238: as eveyrbody takes part n know what is going on [15:10:00] ysbq: in this question we have to identify , so we are gonna comment on all three and then give out verdict [15:10:01] savvy2012: yeah and explained how exactly its going to help the museum and people [15:10:11] lotte77: {ratna1238} I agree with you [15:10:31] ratna1238: {lotte77} thx. [15:11:13] ysbq: that sums up the question [15:12:30] ysbq: lets read answers to get the feel where we stand :) [15:12:39] ratna1238: ok [15:17:34] ysbq: brb in 10 min [15:27:57] ysbq: the answers are very enlightening [15:28:14] oyeniyi: yes [15:28:41] ysbq: i guess we are weak at llinking the factors to case [15:32:00] savvy2012: yeah we need to identify expernal factors and state HOW exactly it affects us or could affect us [15:32:47] ysbq: {savvy2012} i am gonna read cultural web today for sure [15:33:18] savvy2012: are we doing any more questions today? [15:33:55] ysbq: well i donot think so [15:34:18] savvy2012: what time tomoro and what aree we doing? [15:34:38] oyeniyi: is it not early to close today [15:34:39] ysbq: 1100 am uk time [15:34:55] ysbq: {oyeniyi} yeah i gotta do p2 man [15:35:10] oyeniyi: it is well [15:35:19] oyeniyi: I also have p5 [15:36:03] oyeniyi: unfortunatly, no one is coming to the chat roo [15:36:39] ysbq: {lotte77} what u think of answers [15:37:31] lotte77: I will also read the cultural web, I am weak in this for sure [15:37:41] ysbq: tommorrow we will do JUN-2008 Question 1. ---------Time 1100 am uk time [15:37:55] lotte77: I think we were ok in part a [15:38:11] lotte77: and part c [15:38:12] ysbq: the part a and c. are fine [15:38:28] ysbq: but in b. we were struggling [15:38:47] lotte77: yes, not enough for 20 marks [15:38:52] ysbq: do watch the following video [15:39:09] ysbq: http://www.youtube.com/watch?v=ZgP6li2jC3Q&feature=plcp&context=C4fe27c0VDvjVQa1PpcFOEQVQUxrINTKJI7puyHOiow0PGIG57dt0%3D [15:39:38] savvy2012: whats Q called? [15:39:42] lotte77: {ysbq} thanks [15:39:43] ysbq: this is a really helpful [15:39:54] lotte77: I will watch the video [15:40:17] ysbq: AUTOFONE [15:40:25] savvy2012: ok [15:40:54] ysbq: bye all thanks for participating in the session once again [15:40:58] lotte77: thank you very much guys for today, you are really helpful for me [15:41:01] savvy2012: {ysbq} thanks to u [15:41:55] ysbq: ----------------------------------------------------------- SESSION END--------------------------------------------