1. avatar says

    I do not just understand how moving up to getting market share ( from you rivals) will lead into a cash negative!!! is it something like for you to try and get that market you will have to reduce prices etc and hence lower cash flows?? Any one please help

    • Avatar of sogan0 says

      It leads to a cash negative because the rivals also want to get a share of the market therefore you will have to respond to their advertising, innovations, special offers to be able to keep on top of your game which then affects or cash flow. That is the way i interpreted it.

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