swot sample

In doing a SWOT analysis in the exam it is important not just to say something like:

“Weakness: Little spent on R&D”. That would be doing little more than copying part of the question onto the answer sheet. Always think about consequences: try putting ‘therefore’ after the item identified to make you state consequences.

1. SWOT item identified: Large global company has entered the market

Why it’s important/effect on performance/consequences?

2. SWOT item identified: Poor quality production

Why it’s important/effect on performance/consequences?

3. SWOT item identified: Many cash cows, no problem children

Why it’s important/effect on performance/consequences?

4. SWOT item identified: Strong brand

Why it’s important/effect on performance/consequences?

5. SWOT item identified: Two competitors have recently merged

Why it’s important/effect on performance/consequences?

6. SWOT item identified: VAT is going to increase (our products are standard rated and sell to the public)

Why it’s important/effect on performance/consequences?

7. SWOT item identified: Low entrance barriers

Why it’s important/effect on performance/consequences?

8. SWOT item identified: 2009 GP = 180; sales = 800 and in 2010 GP = 200; sales = 1,000

Why it’s important/effect on performance/consequences?

9. SWOT item identified: Old production machinery

Why it’s important/effect on performance/consequences?

10. SWOT item identified: Sophisticated web-site

Why it’s important/effect on performance/consequences?

 

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